Photo courtesy of Editor B(CC Attribution) What is strategic planning? It is the process of defining a business strategy. What is strategy? Michael Porter defines strategy as “The creation of a unique and valuable position, involving a different set of activities from competitors.” Strategy is useless if not well executed. All too often, strategic […]
Advertising executive Carl Ally in 1965 said “A consultant is someone who borrows your watch to tell you the time, and then keeps the watch”. Things haven’t changed much since 1965. Most consultants will spend from a week to several months looking at your business, hand you a 30-40 page document of the good, the […]
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